Target

RETAIL TAKEOVER

Target carries the same candy as other stores. And they certainly don’t have a monopoly on great costumes. So making it the go-to place for Halloween had to be more treat than trick.

HELLO, DOMO.

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There he was, sitting on a shelf in an obscure corner of the Licensing Expo. It was love at first sight. Luckily, Target couldn’t resist him either. Decked out in costume, Domo was buried in candy corn, then unleashed on shoppers in a way only Target could.