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Old Navy
CARDMEMBER
ENGAGEMENT
Cardmembers can be the most valuable shoppers to a brand, but only if they consistently get value from their membership.
A REWARDING WELCOME
New members were given a path to big rewards, paving the way with cardmember actions that matter most.
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_f9583d398ab14558a40345948a044ba3~mv2.png/v1/crop/x_0,y_4,w_750,h_1162/fill/w_322,h_497,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5d7396_f9583d398ab14558a40345948a044ba3~mv2.png)
SETTING THE STAGE
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Cardmembers learned just how easy it would be to earn rewards at three initial touchpoints. Setting a 30-day time window built a sense of urgency.
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_79b05c8ddd8a41c885599cc09559951b~mv2.png/v1/crop/x_0,y_0,w_750,h_1132/fill/w_177,h_267,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5d7396_79b05c8ddd8a41c885599cc09559951b~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_373e8c001a664008aa99c93acd059f44~mv2.png/v1/crop/x_0,y_0,w_750,h_1132/fill/w_177,h_267,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5d7396_373e8c001a664008aa99c93acd059f44~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_2d6fbe44f17748e592ba55c5d2678217~mv2.png/v1/crop/x_0,y_0,w_750,h_1132/fill/w_177,h_267,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/5d7396_2d6fbe44f17748e592ba55c5d2678217~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_aca0f549b1624bc1a618bbd7cb18125d~mv2.png/v1/crop/x_0,y_0,w_750,h_1158/fill/w_80,h_124,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5d7396_aca0f549b1624bc1a618bbd7cb18125d~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_d5d99780969b48c394bb3ee427262936~mv2.gif)
KEEPING THEM ENGAGED
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Cardmembers received trigger emails to make sure they felt the love each and every time they accomplished an action.
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_fa70ee84f9c14226b1ba45dbd8178900~mv2.png/v1/crop/x_0,y_0,w_750,h_1132/fill/w_177,h_267,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/5d7396_fa70ee84f9c14226b1ba45dbd8178900~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_3feb21d6d95b44419517ebdd734dbda4~mv2.gif)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_c608b20558614aaabf9a75e02ee0ae05~mv2.png/v1/crop/x_0,y_4,w_750,h_1132/fill/w_177,h_267,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/5d7396_c608b20558614aaabf9a75e02ee0ae05~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_8953b84b5ec94a8a8be06a430a932ccd~mv2.gif)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_ca7cbe43d13c42b8b2879a2820543bef~mv2.png/v1/crop/x_0,y_4,w_750,h_1132/fill/w_177,h_267,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/5d7396_ca7cbe43d13c42b8b2879a2820543bef~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_bd9d1b4891324abe93caf0d711446ea1~mv2.gif)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_e1605fa7d48d4a9cb76dee8cd0ca8f15~mv2.png/v1/crop/x_0,y_0,w_750,h_1282/fill/w_80,h_138,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5d7396_e1605fa7d48d4a9cb76dee8cd0ca8f15~mv2.png)
![Old Navy Cardmember Loyalty Email Campaign](https://static.wixstatic.com/media/5d7396_18d63fbb99334167b95287534a1a0416~mv2.gif)
CELEBRATING ACHIEVEMENT
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Once the 30 days were up, successful new cardmembers received a celebratory email.
Crafted with our team at Riley Hayes Advertising
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